Marketing Agency Invoice Template
Agency invoices usually blend a monthly retainer with variable costs like ad spend and one-off campaign work, and clients want those separated. This template lets you list the retainer, pass-through media budget, and project fees as distinct lines so the invoice is easy to approve.
Bill in your currency, itemize each workstream, and download a professional PDF for your client's finance team.
Tip: in the print dialog choose “Save as PDF”.
INVOICE
#INV-0001
Issued: —
Due: —
From
—
Bill to
—
| Description | Qty | Price | Amount |
|---|---|---|---|
| Monthly retainer | 1 | $3,500.00 | $3,500.00 |
| Ad spend (pass-through) | 1 | $2,000.00 | $2,000.00 |
| Landing page campaign | 1 | $1,200.00 | $1,200.00 |
Subtotal$6,700.00
Tax (0%)$0.00
Total$6,700.00
Invoicing tips for marketing agencys
- Label ad spend as pass-through so clients don't mistake media budget for your agency fee.
- Invoice retainers at the start of the period and variable work in arrears.
- Reference the campaign or PO number so client finance can match the invoice quickly.
Frequently asked questions
- Should ad spend be on the agency invoice?
- You can include it, but label it clearly as pass-through media cost so it is not confused with your service fee. Some agencies invoice it separately.
- How do agencies bill retainers?
- List the retainer as a single line item for the period, then add any out-of-scope project work as separate lines.