Social Media Manager Invoice Template
Social media work spans content creation, community management, analytics, and sometimes ad spend — and clients need to see what they're paying for beyond "posts." This template lets you split strategy, creation, engagement, and reporting into separate line items so your value is obvious.
Add your business info and services on the left, preview the invoice on the right, and download the PDF when it's ready. Use it for one-off projects or recurring monthly retainers.
Tip: in the print dialog choose “Save as PDF”.
INVOICE
#INV-0001
Issued: —
Due: —
From
—
Bill to
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| Description | Qty | Price | Amount |
|---|---|---|---|
| Monthly retainer — 12 posts, 3 platforms | 1 | $1,500.00 | $1,500.00 |
| Instagram Reels — scripting & editing (4 videos) | 4 | $150.00 | $600.00 |
| Community management & replies (10 hours) | 10 | $50.00 | $500.00 |
Subtotal$2,600.00
Tax (0%)$0.00
Total$2,600.00
Invoicing tips for social media managers
- Break retainers into deliverables ("12 posts, 3 Reels, daily comment moderation") so clients know what's included and what costs extra.
- Invoice content creation separately from community management — replying to comments and DMs takes real time and shouldn't be invisible labor.
- If you run ads, show ad spend as a pass-through cost plus your management fee (e.g. "Ad spend $2,000 + 20% management = $2,400").
Frequently asked questions
- Should I charge per post or a monthly retainer?
- Retainers are more sustainable for ongoing work and let you bill for strategy, engagement, and reporting — not just content. Charge per post only for one-off clients or when scope is tiny (e.g. 2-3 posts).
- Do I invoice for content the client doesn't approve?
- Yes, if you followed the brief. Include a line for "Content creation (4 concepts)" and note in your contract that revisions beyond round 2 are billed separately. You're paid for the work, not just the approved output.